In 2005, Rob launched Outspoken Delivery in Cambridge which helped pioneer cargo bike logistics in the UK. He successfully founded three other companies and, in 2018, Rob joined forces with Sam Keam to form Zedify. Together, they are on a mission to make deliveries in cities more sustainable at an impactful scale. Rob is a member of CILT and advocate of cycle logistics. At Zedify, Rob leads on finance, tech and operations.