Richard Lim

Richard is Chief Executive Officer of Retail Economics, an independent economics research consultancy focused on the consumer and retail industry. He also sits on the Strategic Advisory Board at the University of East Anglia’s School of Economics, ranked in the top 10 departments in Economics in the UK. Previously, Richard held the position of Chief Economist at the British Retail Consortium before heading up the Retail Insight and Analytics team. Prior to that, he worked in mergers and acquisitions for Citi.

Richard has a wealth of experience in data analytics, retail insight, economics and consumer research.  He lives in London and has a keen interest in behavioural game theory and its application on consumers.

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