Peter Freeman is the Head of Customer Experience at Pure Pet Food, a D2C pet food subscription. With 10 years of experience in CRM, retention, and CX, Peter specialises in creating personalised customer journeys that drive long-term relationships and business growth. In his current role, he leads strategies to improve LTV, enhance retention, and identify new revenue streams. Peter focuses on data-driven insights to optimize the customer experience and collaborate with cross-functional teams to ensure seamless engagement across all touchpoints.