Jim has spent 15 years in commercial leadership roles in eCommerce and Martech. Initially at Experian Marketing services before founding his own consulting firm which he ran for 5 years working for pioneers in the space such as e-dialog, Epsilon, ATG and Digital River. More latterly he has worked to scale out commercial GTM teams for high-growth tech firms such as Usablenet and Rakuten. He joined Shopify as Head of Revenue for the EMEA Region in 2020.