Helen has over 20 years’ of experience in international logistics. Her role as Innovation and Development Director at Asendia UK ranges from managing new strategic customer solutions and new product and service development, to overseeing data quality improvements and warehouse automation programmes. She project manages the integration of new carriers and brokers into the Asendia network and seeks out solutions that will improve the existing product and service portfolio. Having launched her career through the Royal Mail’s accountancy training scheme, Helen held several finance roles, before moving into the project space. Based in Hong Kong for several years as Project Manager and IT lead for Royal Mail, and Head of IT Design for DPDgroup, co-ordinating project activity for Asia and North America to drive volume into Europe. Helen’s role expanded to defining the broader e-commerce strategy; including driving improvements in customer service, implementing seamless electronic customs processes, and new services.