Ed is the CEO and founder at HelloDone, a conversational AI platform, which enables online retailers to have automated 2 way conversations with their customers via WhatsApp / Messenger / Instagram & Webchat where more than 80% of post purchase queries are answered without the need to hand over to agents, orders can be tracked and delivery timings and locations can be automatically changed by the customer.

Ed has been responsible for creating and building the mobile apps and digital capabilities for Banks (RBS, Lloyds, Vanquis Bank) and Retailers (Tesco). He set up the European side of InAuth Inc which specialised in cybersecurity, specifically device identification which sold to AMEX and was the CEO at Lola Tech a deep tech delivery company.