
Synopsis
Duncan Licence, VP Product & Partnerships, Metapack
Metapack Keynote: Competing on fulfillment in the All-Delivery Era
Retailers find themselves in an era where more customers than ever experience their brand through ecommerce delivery. Moving into a year where even more pressure will be exerted on consumer spending, fulfillment experience will become a critical competitive lever. In this session, Duncan Licence discusses current consumer expectations, according to the latest research commissioned by Metapack, as well as strategies to leverage fulfillment experience to acquire and retain customers.