Panel B
Who Owns the Relationship with the Customer?
This panel will address who owns the customer relationship: the brand, the retailer or the marketplace? And what is the role of the carrier: should they be building direct customer relationships?
Who Owns the Relationship with the Customer?
This panel will address who owns the customer relationship: the brand, the retailer or the marketplace? And what is the role of the carrier: should they be building direct customer relationships?