Aura Hita is a seasoned leader in Conversational AI at On, bringing over eight years of global experience in designing and scaling advanced AI-driven customer experiences. With extensive work across Europe and Asia, she has shaped conversational strategies for the retail, automotive, F&B, and health & fitness sectors—delivering solutions that blend cultural insight, UX excellence, and automation at scale.
At the heart of her work is a mission to redefine how brands connect with their customers—crafting seamless, personalized experiences that leave a lasting impact through the power of conversation.