Returns: Determining a Winning Strategy
In the U.S., billions of dollars of merchandise are returned by consumers each year. But only 61% of shoppers are generally satisfied with their returns experience (Pulse of the Online Shopper, UPS). Get your returns process right and you can reduce basket abandonment, increase conversion and build customer loyalty. But, get it wrong, and face spiralling returns costs, limited international growth and a negative customer experience. This session will explore the benefits of a robust returns strategy and how you can implement a post-purchase experience that is easy, intuitive and tailored to local market needs.