Oliver Ogg, Head of Digital Strategy EMEA, Apigee, Google Cloud
Title: Accelerating your business with APIs
Many API initiatives start as integration projects. Despite noble aspirations around simplicity and cost control, the impact to the business is incremental, and many projects fall into common traps.
Today, APIs are critical to a modern connected digital business, and are a primary channel for any of the Platform businesses. In this session, take away key principles on how to leverage APIs to leverage efficiencies of scale in your complex ecosystems, and transform your business.