Mike Richmond – CX in the last mile – why delivery matters

Mike Richmond, Chief Commercial Officer, Doddle

Title: CX in the last mile – why delivery matters

Synopsis: In today’s ultra-competitive ecommerce space, a retailer’s delivery proposition is fast becoming THE defining characteristic of success, and with that businesses are increasingly focusing their online strategy around their delivery proposition.

For those calling the shots on delivery, that means amazing opportunity, but also greater analysis of the impact delivery can have on brand, CX and NPS.

Take a whistlestop tour through this world in which logistics and brand are fused. Find out which retailers are getting it right and discover a few easy wins to transform delivery from a necessary function into a memorable experience with the power to attract new customers, create differentiation and win loyalty.