Malcolm Barrell – Customer Experience

Malcolm Barrell, Chief Executive Officer , P2P Mail a FedEx Company

Title: Customer Experience
We have seen the expectations of online shoppers grow over recent years which means e-retailers are having to work harder to understand the drivers behind consumer behaviours and what you might implement to innovate and turn web traffic into online sales.
We will be discussing how consumers find your website and what encourages them to complete a transaction, how attractive the journey is through to purchase and what builds the trust needed to enable lower abandoned basket rates, higher sales and the value in implementing solutions to make you visible in the market.