Who said high street retail was dead? As populations re-emerge in the wake of COVID-19, the physical store is experiencing somewhat of a comeback. And it’s not just because of an increase in customers through the door. After savvy brands learned to leverage physical real estate in non-traditional ways, stores have emerged as multipurpose hubs: part sales channel, part brand experience touchpoint, part fulfillment center. In this session, we hear from experts on how redefining the store has in turn redefined its business.