Andy is CEO at Tryzens Group, a leading international Digital Commerce Agency for Retailers, Brands and B2B clients, providing strategy, design, development, support and optimisation services across all digital channels from eCommerce to Apps and social stores.

Andy is a passionate advocate for the force of consumerisation of technology and has spent over 30 years in leading tech organisations, driving innovation and business transformation in industries ranging from digital security to cloud computing, from asset management to retail edge and commerce. During this time he also worked as a Non Executive Director / Chairman on private and public company Boards.