Based in Berlin, Alex is responsible for global supply chain technology at the DAX-listed, meal-kit company, HelloFresh, leading product strategy and delivery with teams based in Europe, North America and Australia. Prior to joining HelloFresh in 2019, Alex spent five years at Sainsbury’s where he ran their groceries online transformation programme. He has also previously held technology leadership and advisory roles at Global Media & Entertainment, Javelin Group and Kurt Salmon Associates.