Director, Retail Reflections
Zana Busby is an experienced psychologist and keynote speaker, having spent over 20 years studying and practicing psychology and psychotherapy. Zana’s inspiring keynote speeches create an exciting and engaging audience atmosphere.
As a Business & Consumer Psychologist, Zana specialises in cognitive-behavioural science, offering insights into decoding the mind of the consumer. Her main focus is on the role emotions, cognitions, mood and gender differences play in shaping and influencing the customer journey and consequently consumer buying decisions and behaviour.
Prior to joining Retail Reflections, Zana worked in the private sector studying mental health and wellbeing.
She is author of the self-empowerment book Life Equilibrium.