Rob Shaw, Managing Director EMEA, Fluent Commerce

How top retailers out-convenience the competition.

Marketplaces like Amazon have trained customers to expect a huge product range that’s low priced and instantly available. It’s difficult to be cheaper and offer more range than marketplaces, so retailers need new ways to differentiate. The battleground has shifted from product and price, to convenience. Why? Because for retailers with both eCommerce and bricks and mortar stores, it’s easy to be more convenient than any online pureplay. And provide a better customer experience. Join Rob as he shares examples of how well-known retailers used their stores to provide an easier, quicker and more enjoyable shopping experience, without compromising profitability.