Synopsis

Heather Boyd, VP Global Marketing, Metapack

Retailer interview: The ultimate post-purchase experience

One aspect of ecommerce that is especially ripe for innovation is post-purchase experience. Everything that happens after the buy button tends to take a backseat to everything that comes before. But as more customers experience brands through ecommerce delivery, the final stage of the customer journey is more important than ever. In this session, we sit down with a leading retailer to learn how post-purchase experience is evolving at their company.