LJ Vines

President, Thane Group

LJ is the President of Thane Direct. With its multi-channel approach, Thane ranks among the leading direct response and retail marketers in the world., Thane has created highly successful brands in such diverse product categories as health & beauty, fitness, kitchen and homewares Thane’s global marketing and distribution operations extend across all continents, and their award winning products are sold in over 80 countries worldwide.

With a passion for product and brand development, before starting at Thane, LJ has spent over 15 years working across the direct to consumer and live shopping arenas. Specialising in general merchandise and craft fields, she has a proven track record of bringing new and established brands to market. With her progressive and innovative approach, LJ has launched, grown and expanded operations across the UK, Europe and USA.