Alan is Senior Customer Care & Business Change Manager at Superdry & Co, with over 20 years’ experience leading customer service and contact centre transformation across retail and financial services. At Superdry, Alan has been instrumental in evolving customer support through a digital-first approach, driving omnichannel capability, CRM transformation and the effective use of automation and AI.

Alan’s strategy focuses on using AI to enhance both the customer journey and the contact centre agent experience, enabling people and technology to work in harmony. Known for his practical, people-centred leadership, he combines operational insight with change management expertise to deliver scalable, sustainable service improvements. Alan is widely respected for his ability to translate emerging technology into meaningful outcomes for customers, colleagues and the wider business.