Cian Wright is VP of Market Development at Swap, a leading provider in the cross-border ecommerce space. With over a decade of experience that includes founding his own brand and working at Shopify, Cian has partnered with brands and consumer-focused VC investors behind top D2C success stories. His perspective draws from hands-on work across international expansion, regulatory compliance, and digital strategy, helping brands and platforms build resilient growth strategies. Cian specializes in guiding merchants through the evolving challenges of global commerce, ensuring they are prepared for the realities of logistics, regulations, and competitive change.