Name
The Psychology of Delivery: How Choice, Control, and Trust Drive Loyalty
Date & Time
Tuesday, February 3, 2026, 12:15 PM - 1:00 PM
Speakers
<a class="show-details" href="https://www.thedeliveryconference.com/TDC2026/speaker/1994699/natalie-berg" title="Speaker Details" data-pjax="0">Natalie BergNBK Retail / Retail Disrupted</a><br /><a class="show-details" href="https://www.thedeliveryconference.com/TDC2026/speaker/2087928/morgan-rivers" title="Speaker Details" data-pjax="0">Morgan RiversUPS</a>
<img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/6337595-6977a0706bc5c.jpg" alt="Natalie Berg" style="width:75px;min-width:75px;"> <img class="img-thumbnail" src="//assets.swoogo.com/uploads/thumb/6279577-6968d4db53f39.png" alt="Morgan Rivers" style="width:75px;min-width:75px;">
Description
Format: Fireside chat
Delivery is no longer just an operational function—it’s a consumer experience shaped by emotion, trust, and control. In this fireside conversation, we will explore how evolving consumer expectations are transforming delivery from a cost centre into a driver of loyalty and brand preference.
The discussion, led by retail analyst, Natalie Berg, will unpack the psychological drivers behind delivery choice — from speed and certainty to convenience and control — and explore how these expectations vary across regions and markets. The session will examine why delivery strategies that succeed in one country may fall flat in another, and how global brands are adapting checkout flows, delivery options, and payment experiences to align with local consumer behaviours.
Location Name
Westbourne Suite 3
Full Address
<address>Royal Lancaster London<br />Lancaster Terrace<br />London W2 2TY<br />United Kingdom</address>