Delivery is no longer just an operational function—it’s a consumer experience shaped by emotion, trust, and control. In this fireside conversation, we will explore how evolving consumer expectations are transforming delivery from a cost centre into a driver of loyalty and brand preference.

Joined by a retail leader, the discussion will unpack the psychological drivers behind delivery choice—including speed, certainty, convenience, and control. We also discuss how these expectations differ across regions and markets. The session will examine why delivery strategies that work in one country may fall flat in another, and how global brands are adapting checkout, delivery options, and payment experiences to local consumer behaviours.