Ecommerce growth increasingly depends on fulfilment flexibility. In this session, we’ll explore how retailers are scaling by combining drop ship partnerships, marketplace selling, and ship-from-store fulfilment.

As SKUs expand and customer expectations rise, brands are moving away from single-node fulfilment toward more distributed networks. But as orders ship from more locations—and often through different carriers—maintaining a consistent, brand-appropriate customer experience becomes more complex, from delivery expectations to tracking and returns.

This discussion will focus on how retailers are executing diversified fulfilment models while preserving visibility and control across the post-purchase journey. Attendees will leave with a clear understanding of why flexible fulfilment is becoming a competitive advantage—and how to adopt it without adding operational strain or diluting CX.