Ecommerce growth increasingly depends on fulfilment flexibility. In this session, we’ll explore how retailers are expanding capacity and improving customer experience by blending drop ship partnerships, marketplace selling, and ship-from-store fulfilment.

As consumer expectations rise and product assortments widen, brands are shifting away from single-node fulfilment models toward agile, distributed networks. This discussion will unpack how diversified fulfilment helps retailers.

Attendees will walk away with a clear understanding of why diversified fulfilment is becoming a competitive advantage—and how to adopt it without overwhelming operations.