Bruce Harryman, Senior Manager Distribution Planning, John Lewis
Title: Online Demand Planning – Looking Behind the Headline Numbers
When planning fulfilment there is no such thing as a typical day. The type of product, day of the week or year, the purchasing device used and even the weather can all influence the shape of customer purchasing decisions, and some are also factors in the returns journey. This session takes a look behind the average in-day profile, explores the impact that these various components have on the pattern of online demand and considers what this means from a planning perspective.